Founder & CEO at RUSO | Logistics Tech Builder | Former Warehouse Operator Geelle Abdifatah is a logistics professional turned founder with a mission to modernize and unify the fragmented systems that burden the logistics industry. With years of hands-on experience working in warehouses and distribution centers, Geelle developed a deep understanding of the inefficiencies teams face daily — and a passion for building tools that solve real problems. After speaking with dozens of logistics companies and uncovering a shared frustration with outdated tools, he launched RUSO — an all-in-one logistics platform designed to streamline operations from warehouse to workforce. His practical insight, paired with product vision, fuels RUSO's purpose: to empower logistics teams with smarter, faster, and more human-first software.