5 min read
Jun 8, 2025
Why We Decided to Build RUSO
Why We Decided to Build RUSO
Every logistics company knows the struggle — juggling warehouse operations, transport planning, hiring, and invoicing across multiple platforms, paper systems, or outdated tools. But for me, that wasn’t just a business insight — it was my everyday reality.
Before RUSO, I spent years working as a forklift driver in warehouses across Finland. I saw firsthand how much time, energy, and money were lost to broken systems. From missed deliveries to overbooked shifts, it was clear the tools we had weren’t built for the speed and complexity of real logistics work.
I started asking questions — to operators, supervisors, and even CEOs of logistics firms. The answer was always the same: “We know it’s inefficient, but there’s no real solution out there.” That’s when I went home, opened my laptop, and wrote the first version of RUSO — an idea that would solve the issues everyone kept talking about.
Soon after, I pitched it to those same companies — not a product, just the vision. And to my surprise, they didn’t just like it — they wanted it. A few even signed letters of intent before a single line of code was written. That was the moment RUSO became real.
From warehouse floor to tech founder
With momentum building, I teamed up with Yanis Mansouri, now our CTO. Together, we began turning this vision into software — step by step. Today, we’re developing the second phase of our MVP and actively raising funds to launch RUSO at scale.
Our mission is simple: to bring logistics the unified platform it deserves — built by people who’ve lived the problem, not just studied it.
